Mark Brooks, President of the Dog Gone Good
Chapter of NABA was nice enough to use his new scanner to scan some Geyer labels from his
extensive Frankenmuth Breweries collection. He has also included some interesting
history on the labels. Thanks Mark! |
Early 30's post-prohibition
U-Permit Label |
1939-1940 Label
Pre-WWII label with German
"Ist Gut Für Sie" (It's good for you) towards the bottom of the label |
Same label as above. Due to the war with Germany, the government stepped
in and told the brewery they had to take the German writing off the label. The Geyer
family, being traditional frugal Germans, couldn't see wasting all the labels that were
already produced, so they "X'd" out the slogan and continued to use the labels.
This wouldn't be the last run-in with the government. |
War-time label |
Pioneer Ale Label |
This ale was produced
from 1940 - 1941. The artwork for the label was Carl Geyer's Project for high school art
class. His dad liked it so much that he developed an ale and label for it. |
1940's Frankenmuth
Lager Label
|
1940's Frankenmuth
Lager Label
|
| Time for
another run-in with the government! Notice the Flag shield on the Eagle in the left-hand
label. The right-hand label is very similar to the left, but once again, the government
didn't want old glory on the chest of what they considered a "German Eagle", so
the brewery had to remove it. |
There are some more pictures from Mark Brook's collection on the
Geyer Brother Brewing Co. Page |
