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This article was originally published in the Grand River Valley Review Vol. VIII, Number. 1

It later appeared in the Fall 1991 edition of NABA's
The Breweriana Collector magazine
All brewery photos & portraits, unless otherwise noted, compliments of Dr. Wilhelm W. Seeger,  The Grand Rapids Public Museum, or the Michigan Room of the Grand Rapids Public Library.  Dr. Seeger also wishes to thank Gordon Olson, The Grand Rapids City Historian for his help.

     The rival Michigan Brewing Co. met with a similar fate. Organized in 1935, the firm purchased the old Grand Rapids Brewing Co. property -originally the site of Christoph Kusterer's brewery -on Michigan Street. After extensive remodeling and the installation of new equipment, the Michigan Brewing Co. was ready to begin selling beer in the fall of 1936. Named Old Michigan beer, the product was sold in a new metal barrel to on-draught retailers and in the new, shorter, fatter, 12 ounce "Brownie" bottle to consumers.
Fox Deluxe Bottle
Fox DeLuxe Bottle

     But the Michigan Brewing Company, like all of the other local beer makers, could not make a go of it. In June of 1940 the company's assets came into the hands of a bondholders' committee, and in December the brewery was purchased by the Peter Fox Brewing Company of Chicago (and named the Fox Deluxe Brewing Co.). Fox Deluxe beer was brewed at the site until 1951 when the company suspended its Grand Rapids operations and removed to Chicago. Thus ended more than a century of beer manufacture in Grand Rapids.

Fox DeLuxe Postcard
Postcard of the Fox Deluxe Tap Room
     In November of 1954, the city of Grand Rapids purchased the brewery property for $160,000. Ten years later, in May of 1964, the ten-unit complex of old brewery buildings was demolished to make way for urban renewal. Today, a parking lot stands on the spot where Christoph Kusterer opened his brewery in 1850, and the last vestiges of a once-proud German-American business are gone forever.
 

About the author: Wilhelm W. Seeger is professor of German at Grand Valley State University. A lifelong resident of Grand Rapids, he is in the process of researching a book on the city's German-American community and has been known to sample the products of the brewer's art. Any questions or comments can be directed to him via e-mail at seegerw@gvsu.edu

Notes:

1. J.C. Furnas, The Americans: A Social History of the United States, 1587-191.4 (New York: G. P. Putnam's Sons, 1969), p 55. 

2. Stanley Barron, Brewed in America (Boston and Toronto, Little, Brown and Company, 1962), pp. 19ff. 

3. Ibid. pp. 43ff. 

4. Ibid. pp. 113-17. 

5. Albert Baxter, History of the City of Grand Rapids, Michigan (New York and Grand Rapids. Munsell and Company, 1891), p. 203. 

6. Ibid. 

7. Ibid. 

8. William L. Downard, The Cincinnati Brewing Industry. A Social and Economic History (Athens, Ohio: Ohio University Press, 1973), p. 31. 

9. Baxter, History of Grand Rapids, p. 203. 

10. Barron, Brewed in America p. 272. 

11.Grand Rapids Evening Press, August 7, 1885. 

12. Grand Rapids Press, June 30, 1917.

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